LIBROS DEL AUTOR: mathias elsasser

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  • Intelligent Data-Driven Marketing
    Mathias Elsässer
    Following Einstein’s sentence: 'Everything should be made as simple as possible, but not simpler. If you can’t explain it simply, you don’t understand it well enough,' this book puts a spotlight on the complex marketing ecosystem from a physicist’s point of view. Today’s marketing world is overcomplex; CMOs face the challenge to transform their current target operating models t...
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    32,43 €