LIBROS DEL AUTOR: massimo parravicini

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  • A Guide to Sales Management
    Massimo Parravicini
    In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicat...
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    24,20 €