LIBROS DEL AUTOR: massimo moruzzi

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  • What Happened To Advertising? What Would Gossage Do?
    Massimo Moruzzi
    The inconvenient truth about online advertising and social media.Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?What about our obsession with social media? Do consumers reall...
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