LIBROS DEL AUTOR: massimiliano bonacchi

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  • Customer Accounting
    Massimiliano Bonacchi / Paolo Perego
    This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an A...
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    85,43 €