LIBROS DEL AUTOR: mary j cronin

2 resultados para LIBROS DEL AUTOR: mary j cronin

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  • Top Down Innovation
    Mary J. Cronin
    This Brief focuses on strategies for innovation. Top-Down Innovation discusses the barriers to successful organizational and product innovation, distills the leading theories about how to foster innovation, and presents six case studies of well-known brands that have succeeded (and in one case failed) in meeting innovation challenges. Synthesizing the...
    Disponible

    67,96 €

  • Smart Products, Smarter Services
    Mary J. Cronin / Mary JCronin
    ...
    Disponible

    63,56 €