LIBROS DEL AUTOR: mary e warlick

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  • Selling Creative - Advertising Men and Women in the Hall of Fame
    Mary E. Warlick
    Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters-whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. 'Melts in Your Mouth, Not in ...
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