LIBROS DEL AUTOR: martina nieswandt

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  • Lateral Management
    Martina Nieswandt / Roland Geschwill
    This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Production methods, products, sales structures, marketing, and even markets themselves are set to change in the digital era.In add...
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    68,39 €