LIBROS DEL AUTOR: martin schmettow

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  • New Statistics for Design Researchers
    Martin Schmettow
    Design Research uses scientific methods to evaluate designs and build design theories. This book starts with recognizable questions in Design Research, such as A/B testing, how users learn to operate a device and why computer-generated faces are eerie. Using a broad range of examples, efficient research designs are presented together with statistical models and many visualizati...
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    69,27 €