LIBROS DEL AUTOR: martin oetting

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  • Ripple Effect
    Martin Oetting
    Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers - the most trusted source of product information - have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past six...
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    122,18 €