LIBROS DEL AUTOR: martin m pegler

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  • Designing the Brand Identity in Retail Spaces
    Martin M. Pegler
    Without design, the 'brand identity' is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand’s product or services. Designingthe Brand Ident...
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