LIBROS DEL AUTOR: martin a moser

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  • Impacts of Customer Relationship Management on Development of Corporations
    Martin A. Moser
    The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users. ...
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