LIBROS DEL AUTOR: markus zanker

2 resultados para LIBROS DEL AUTOR: markus zanker

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  • Persuasive Recommender Systems
    Kyung-Hyan Yoo / Markus Zanker / Ulrike Gretzel
    Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research reg...
    Disponible

    66,55 €

  • Recommender Systems
    Alexander Felfernig / Dietmar Jannach / Markus Zanker
    ...
    Disponible

    113,84 €