LIBROS DEL AUTOR: markus kick

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  • Selected Essays on Corporate Reputation and Social Media
    Markus Kick
    ​In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issu...
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