LIBROS DEL AUTOR: mark hoffman

3 resultados para LIBROS DEL AUTOR: mark hoffman

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  • Principles of Marketing (2025)
    Linda Hoffman / Maria Gomez Albrecht / Mark Green
    Includes all Errata as of January 2025.Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marke...
    Disponible

    28,55 €

  • Advances in Cross-Cultural Decision Making
    Mark Hoffman
    This book reports on the latest advances in understanding cross-cultural decision and human cognition  with respect to various cultural constructs, such as geographical, historical, sociological, and organizational cultures. It addresses researchers, scholars, and industry practitioners from diverse fields, including sociology, linguistics, business, military science, psycholog...
    Disponible

    209,99 €

  • The Falcon and the Trident
    Mark S. Hoffman
    The world of 1948, in which two antagonistic superpowers had emerged from a global conflict ended by atomic weapons, contrasts sharply with the world of 1994, where only one superpower has survived the Cold War into a world where a wide array of sources of conflict exists, with few seemingly resolvable by nuclear force. However, for the United States Air Force and United States...
    Disponible

    17,20 €