LIBROS DEL AUTOR: mark cleveland

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  • Globals, Locals, and Creoles
    Mark Cleveland
    The globalization of the marketplace and how this process is shaping the cultural characteristics of people around the world is arguably the most critical issue facing international marketing managers today, and is the subject of intense discourse in the social sciences. Are global forces making everyone (and every place) more and more alike, or are they causing local resistanc...
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