LIBROS DEL AUTOR: mark butje

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  • Product Marketing for Technology Companies
    Mark Butje
    The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:* selecting target markets* creating a positioning statement* writing a financial paragraph* motivating othersthereby demonstrating how to act as a bridge between sales, development and finance.Successfully marketing products for technology co...
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    97,83 €