LIBROS DEL AUTOR: mark batey

2 resultados para LIBROS DEL AUTOR: mark batey

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  • Grace
    Mark Batey
    ENTER THE SHIPS’ GRAVEYARD ...A watchful Northumbrian family, devoted to duty in the lighthouse on the treacherous Farne Islands.A vicious North Sea storm, during which a consummate ship’s captain makes a fatal error of navigation.A daring rescue of shipwreck survivors, spurring an unwanted rise to celebrity status.A country in the throes of industrial and social upheaval, whil...
    Disponible

    12,63 €

  • Brand Meaning
    Mark Batey
    This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well a...
    Disponible

    110,38 €