LIBROS DEL AUTOR: mark balnaves

3 resultados para LIBROS DEL AUTOR: mark balnaves

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  • Rating the Audience
    Mark Balnaves
    Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a...
    Disponible

    154,10 €

  • Rating the Audience
    Ben Goldsmith / Mark Balnaves / Tom O’Regan
    Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a...
    Disponible

    54,80 €

  • Media Theories and Approaches
    Brian Shoesmith / Mark Balnaves / Stephanie Hemelryk Donald
    PART I: CONVERGENCES Introduction.- Technologizing the World.- A Global View.- PART II: THEORIES Classics in Media and Effects.- Classics in Media and Ideology.- Classics in Reasoning About Information and its Ownership.- PART III: CONTENT, AUDIENCES AND EFFECTS Information Warfare and Modern Propaganda.- Transforming Cultures.- Brand China and Bollywood India.- PART IV: STRUCT...
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    69,46 €