LIBROS DEL AUTOR: mark b houston

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  • Entertainment Science
    Mark B. Houston / Thorsten Hennig-Thurau
    The entertainment industry has long been dominated by legendary screenwriter William Goldman’s 'Nobody-Knows-Anything' mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage - the same ...
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    125,96 €