LIBROS DEL AUTOR: mark anthony camilleri

9 resultados para LIBROS DEL AUTOR: mark anthony camilleri

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  • Tourism Planning and Destination Marketing, 2nd Edition
    Mark Anthony Camilleri
    Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of travel and tourism. Contemporary topics are explored in-depth, including destination branding through cultural experiences; the planning and organi...
    Disponible

    156,17 €

  • Strategic Corporate Communication in the Digital Age
    Mark Anthony Camilleri
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. ...
    Disponible

    142,62 €

  • Strategic Perspectives in Destination Marketing
    Mark Anthony Camilleri
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    Disponible

    216,49 €

  • The Branding of Tourist Destinations
    Mark Anthony Camilleri
    The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. ...
    Disponible

    151,00 €

  • Strategic Perspectives in Destination Marketing
    Mark Anthony Camilleri
    The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative resea...
    Disponible

    282,34 €

  • Corporate Sustainability, Social Responsibility and Environmental Management
    Mark Anthony Camilleri
    This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced...
    Disponible

    121,96 €

  • Travel Marketing, Tourism Economics and the Airline Product
    Mark Anthony Camilleri
    This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, i...
    Disponible

    157,39 €

  • Corporate Sustainability, Social Responsibility and Environmental Management
    Mark Anthony Camilleri
    This book provides a concise and authoritative guide to corporate social responsibility (CSR) and related paradigms, including environmental responsibility, corporate sustainability and responsibility, creating shared value, strategic CSR, stakeholder engagement, corporate citizenship, business ethics and corporate governance, among others. It is primarily intended for advanced...
    Disponible

    169,79 €

  • CSR 2.0 and the New Era of Corporate Citizenship
    Mark Anthony Camilleri
    Responsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives. CSR 2.0 and the New Era of Corporate Citizenship is an authoritative reference source for the latest scholarly research on the ways in ...
    Disponible

    249,65 €