LIBROS DEL AUTOR: marios soteriades

2 resultados para LIBROS DEL AUTOR: marios soteriades

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  • TOURISM DESTINATION MARKETING
    MARIOS SOTERIADES
    The aim of this study is to provide a framework of principal issues to be addressed and their application in promoting tourism destinations. In the first section, the context of tourism destination marketing is outlined and the value- chain approach is briefly presented. In the second section a review of the strategic marketing approach is carried out. The next section a...
    Disponible

    60,43 €

  • SERVICE QUALITY IN THE HOTEL INDUSTRY
    MARIOS SOTERIADES
    Quality issues & challenges in hotels. The literature review indicates that the quality of service is a major issue for hotel businesses and has strategic and managerial implications. Quality has become a key-integrating concept, linking corporate strategy, marketing and operations management to customer needs and satisfaction. Providing quality service for any hotel operati...
    Disponible

    60,24 €