LIBROS DEL AUTOR: mario glowik

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  • Business-to-Business
    Mario Glowik / Sarah Maria Bruhs
    This is the first book to cover B2B from an international perspective, rather than the usual marketing perspective and introduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson & Johnson, Epson and Samsung, resul...
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    120,27 €