LIBROS DEL AUTOR: maria kiebacher

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  • Emotional Influences on Sport Event Marketing
    Maria Kiebacher
    Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not forgotten. The emotional influences on sport event spectators play a significant role when it comes to the decision whether or not to take part at a sport event. The aim of this scientific work is to analyse the importance and awareness of the...
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