LIBROS DEL AUTOR: maria heindler

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  • Male Consumer Behaviour- A Gender Perspective on Advertising Response and Information Processing
    Maria Heindler
    Marketers have long been using sex as a variable in selecting target groupsand designing promotional strategies, while gender has received interest onlyrecently driven by increasing awareness of changing social roles of womenand men. Starting from largely female-focused literature, this book investigatesthe importance of gender to men: How do men react to different roleportraya...
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    72,47 €