LIBROS DEL AUTOR: maria gomez albrecht

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  • Principles of Marketing (2025)
    Linda Hoffman / Maria Gomez Albrecht / Mark Green
    Includes all Errata as of January 2025.Principles of Marketing (2025) is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marke...
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