LIBROS DEL AUTOR: margo berman

5 resultados para LIBROS DEL AUTOR: margo berman

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  • The Blueprint for Strategic Advertising
    Margo Berman
    The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will...
    Disponible

    98,58 €

  • Street-Smart Advertising
    Margo Berman
    Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. ...
    Disponible

    17,23 €

  • Street-Smart Advertising
    Margo Berman
    Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That’s why many advertising 'creatives' keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing,...
    Disponible

    62,89 €

  • The Professional Edge
    James S. Bowman / Jonathan P. West / Margo Berman
    The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This work describes what it means to be a consummate professional public servant. . ...
    Disponible

    118,26 €

  • The Professional Edge
    James S. Bowman / Jonathan P. West / Margo Berman
    The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This work describes what it means to be a consummate professional public servant. . ...
    Disponible

    410,43 €