LIBROS DEL AUTOR: margaret a morrison

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  • Using Qualitative Research in Advertising
    Eric Haley / Kim Bartel Sheehan / Margaret A. Morrison
    This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are design...
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    157,54 €