LIBROS DEL AUTOR: marcos stubrin

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  • The Demand Compass
    David Moreira / Marcos Stubrin
    Your pipeline isn’t short on leads. It’s short on sight.In complex B2B sales, your buyers decide in places your funnel can’t see: communities, code repositories, peer conversations, review sites, and a long buying journey that is mostly over before anyone fills out a form. So teams count leads, chase everyone, and fly blind. The MQL only made it worse, collapsing four different...
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    16,24 €