LIBROS DEL AUTOR: marcos ormeno

1 resultados para LIBROS DEL AUTOR: marcos ormeno

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  • Managing Corporate Brands
    Marcos Ormeno
    Marcos Ormeño introduces both behavioural science theory and decision analysis into corporate brand management using corporate communication. He develops a managerial decision-making model that outdoes existing approaches for selecting communication tools due to its high degree of formalisation and its strong behavioural basis. An illustrative study supports the author’s model ...
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