LIBROS DEL AUTOR: marco pichierri

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  • Nostalgia Marketing
    Marco Pichierri
    The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a va...
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    48,50 €