LIBROS DEL AUTOR: marco cantamessa

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  • Management of Innovation and Product Development
    Francesca Montagna / Marco Cantamessa
    This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents an integrated and holistic perspective on these two fields, allowing readers to understand how the phenomenon of innovation occurs - and must be managed - at different and interacting levels, from corporate strategy to ...
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    46,82 €