LIBROS DEL AUTOR: marc oliver jauch

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  • Uniform Across-the-Board Promotions
    Marc-Oliver Jauch
    Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shoppin...
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    67,08 €