LIBROS DEL AUTOR: manuela guerreiro

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  • Events and Tourism Destination Image
    Júlio Mendes / Manuela Guerreiro / Patrícia Valle
    Many studies explore the connection between events and destination image, focusing on an isolated event and trying to assess its implications for the image of the host city or destination. Besides exploring both residents’ and tourists’ perspectives - an approach that is usually overlooked in image research - this book focus on an events programme, Allgarve, and not on an isola...
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    53,29 €