LIBROS DEL AUTOR: manuel trenz

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  • Multichannel Commerce
    Manuel Trenz
    This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay bet...
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    66,84 €