LIBROS DEL AUTOR: manuel stegemann

3 resultados para LIBROS DEL AUTOR: manuel stegemann

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  • Konsumverhalten verstehen, beeinflussen und messen
    Manuel Stegemann
    Wie entscheiden wir, was wir kaufen? Dieses Buch präsentiert faszinierende und wissenschaftlich fundierte Erkenntnisse zum Konsumverhalten und vermittelt anschaulich deren Anwendbarkeit im Marketingalltag von Unternehmen. Jahrzehntelange psychologische Forschung hat zu einem tiefgehenden Verständnis geführt, wie Menschen in Konsumsituationen wahrnehmen und handeln. Die oft verb...
    Disponible

    75,60 €

  • Creating a Customer Experience-Centric Startup
    Feng Xia Ang / Manuel Stegemann / Thomas Suwelack
    This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today’s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden ...
    Disponible

    46,05 €

  • Creating a Customer Experience-Centric Startup
    Feng Xia Ang / Manuel Stegemann / Thomas Suwelack
    This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today’s dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden ...
    Disponible

    48,52 €