LIBROS DEL AUTOR: manoel amorim

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  • The Secret of Culture Change
    Carlos Júlio / Carlos Júlio / Jay B. Barney / Manoel Amorim
    Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change.Data indicates that most strategic efforts to change a company’s culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CEOs found that, in companies that had successfully changed their culture, leaders had taken dramatic ...
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