LIBROS DEL AUTOR: manas kumar mandal

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  • Neuromarketing in India
    Manas Kumar Mandal / Tanusree Dutta
    This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to ...
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    106,49 €