LIBROS DEL AUTOR: malte marwede

1 resultados para LIBROS DEL AUTOR: malte marwede

malte marwede Eliminar filtro Quitar filtros
  • Product Development for Distant Target Groups
    Malte Marwede
    Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industr...
    Disponible

    66,42 €