LIBROS DEL AUTOR: malay a upadhyay

2 resultados para LIBROS DEL AUTOR: malay a upadhyay

malay a upadhyay Eliminar filtro Quitar filtros
  • Generative AI for Marketing
    Malay A. Upadhyay
    Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era.To succeed in leveraging AI, organizations must look beyond practices that were estab...
    Disponible

    27,24 €

  • Modern Marketing Using AI
    Malay A Upadhyay / Pooja Chitnis
    How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand’s journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know.’Modern Marketing Using AI’ covers it all by taking a customer perspective to look at best practices, industry-lea...
    Disponible

    51,84 €