LIBROS DEL AUTOR: mala raj

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  • COMMONSENSE LOYALTY MARKETING
    Mala Raj
    Commonsense Loyalty Marketing covers the principles and practices of Loyalty Marketing in a practical and easy-to-digest read. The book introduces the concept of Customer Loyalty and what it entails - and then goes on to delve deeper into Loyalty Marketing and what it takes to build lasting loyalty with the customer base. It covers the entire process of conceptualisation, des...
    Disponible

    25,03 €