LIBROS DEL AUTOR: maike durk

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  • Ethical Claims in Advertising
    Maike Dürk
    Seminar paper from the year 2011 in the subject Business economics - Business Ethics, Corporate Ethics, Comenius University in Bratislava, course: Business Ethics, language: English, abstract: But what happens if the developed advertising campaign perfectly attracts the aimed target group but coincidentally discriminates a vulnerable group? Is it fine to make jokes based on eld...
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