LIBROS DEL AUTOR: mahmud akhter shareef

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  • Mobile Marketing Channel
    Mahmud Akhter Shareef / Vinod Kumar / Yogesh K. Dwivedi / Yogesh KDwivedi
    This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to de...
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    74,33 €