LIBROS DEL AUTOR: magdalena maciaszczyk

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  • Exploring consumer attitudes and activities
    MAGDALENA MACIASZCZYK
    The concept of prosumption refers to a complex and dynamic market behaviour in which consumers not only buy products but also actively participate in the creation and development of goods and services. This involvement blurs the traditional boundaries between producers and consumers, leading to a change in market dynamics.Today’s consumers are involved in the co-creation of val...
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    71,71 €