LIBROS DEL AUTOR: madeleine bausch

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  • Intercultural Transfer of Management Practices of German MNC to Brazil
    Madeleine Bausch
    Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualizati...
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