LIBROS DEL AUTOR: lynn rkahle

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  • Belief Systems, Religion, and Behavioral Economics
    Elizabeth A. Minton / Elizabeth AMinton / Lynn R. Kahle / Lynn RKahle
    Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Many do not realize (or resist) the idea that religion is a key contributor to a consumer’s core values, which then contributes to consumption decisions, voting practices, reaction to pro social messages and public policy, as well as donating behavior.The field of behavioral economic...
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