LIBROS DEL AUTOR: lynda rose poloian

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  • Multi-Channel Retailing
    Lynda Rose Poloian
    As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today’s job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with convention...
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    181,42 €