LIBROS DEL AUTOR: lydia qianqian li

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  • Thematic Research on Brand Management in Chinese Market
    Lydia Qianqian Li
    Some changes are ongoing in current Chinese market, including but not limited to the following facets: ① the gap between Chinese local brands and global brands is narrowing, which brings positive impact on consumers’ preferences toward local brands; ② new consumption brands are growing fast and also meeting with challenges of gaining more loyal consumers; ③ there has been great...
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