LIBROS DEL AUTOR: lukas zimmer

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  • Consumer Responses to Corporate Responsibility and Branding
    Lukas Zimmer
    Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that comm...
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    142,82 €