LIBROS DEL AUTOR: lukas morbe

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  • International Retailers’ Performance in Host Countries
    Lukas Morbe
    Lukas Morbe sheds light on important antecedents of international retailers’ local performance including international strategies and their local implementation, local consumers’ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing interna...
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    66,79 €