LIBROS DEL AUTOR: ludovica principato

1 resultados para LIBROS DEL AUTOR: ludovica principato

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  • Online Impulse Buying and Cognitive Dissonance
    Alessio Di Leo / Giovanni Mattia / Ludovica Principato
    Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for exam...
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    79,50 €